Junior Daria Reaven has been a music director with KWCW for two years, and also has her own program. She is taking over the role of the station’s general manager for the upcoming academic year.
Where did the collaboration with blue moon start?
Basically, it’s this idea that blue moon and KWCW are two relatively large media heads on campus that have a pretty visible presence. And in terms of the aesthetic and interests, I think they merge well.
What are some new programs that are coming up or that you have in your head?
We have our event called Shirt Happens, which we did last year, where we give out shirts; and hopefully we’ll get [a musical] act for that … [Next year] I want to have a couple of big events … but then supplement it with smaller events as well in between, because I think that KWCW’s really good at doing big things sporadically but less good at having a more frequent presence on campus that’s visible to students who aren’t interested in exclusively indie music.
Do you have any trips planned?
The head music director and the general manager [go] to the [CMJ] conference in New York every year, and also we’re hoping next year to go to this festival in Austin, called South by Southwest (SXSW).
If you were to go to SXSW, would you be going there to get ideas or would you actually be broadcasting some of it?
It would be cool to record some of it and then bring it back to be broadcast … There’s definitely a place for [more recordings of live shows] in KWCW. [We would also be going for] ideas and networking … like [with] record label promoters.
Are there some specific changes that you are thinking of from KWCW in the past?
The biggest thing is more of a conceptual change, and less of a practical one, I suppose. I think KWCW is very good at targeting an audience that’s specific to our internal interests … I want to work on making KWCW more accessible in general to people who like different genres of music that aren’t normally seen on a college campus scene, or heard rather … I think that means more events, I think that means better advertising, I think that means lots of things.
